The Argentine Football Association (AFA) has announced a new global partnership with Fanatics, a leading name in licensed sports merchandise. This strategic alliance aims to strengthen AFA's commercial appeal and improve its global brand positioning, with a particular emphasis on the United States market.
Fans of Argentinian football worldwide will now have online access to licensed sporting goods, clothing and digital assets of the Argentina national teams. This partnership will allow fans to feel closer to their favourite teams and players by owning official merchandise.
In addition to the well-known AFA Adidas-branded clothing, fans will also have the opportunity to browse a variety of other AFA products. These items are developed and designed exclusively by Fanatics, ensuring a unique and authentic collection for fans to choose from.
Leandro Petersen, Commercial and Marketing Manager of AFA, said:
“Within the global development of the Argentine National Team brand and the expansion of the AFA in the world, a crucial point is the access of our global fans to official products.
“As it could not be otherwise, we seek to partner with the number one market in e-commerce and sports merchandising to continue our expansion in the US, Europe and the rest of the world.
“We are happy with this long-term agreement with Fanatics, which will allow us to develop our official global online store over the next five years and continue to grow in new markets with leading companies.”
Fan activations and exclusive offers
The partnership also promises a variety of fan activations. These will provide fans with the opportunity to win autographed t-shirts and tickets for the main tournaments. Such initiatives not only enhance fan engagement but also create a sense of community among supporters worldwide.
The online store, set to launch in 2024, will be powered by the Fanatics platform. It promises a seamless shopping experience on both browsers and mobile devices. This move is in line with the growing trend of digitalization and the increasing preference of consumers for online shopping.
This partnership between AFA and Fanatics is a significant step towards expanding the reach of Argentinian football and its merchandise. It not only promises to enhance the global positioning of the AFA brand but also offers fans worldwide a chance to connect more closely with their favourite teams and players.
With the launch of the online store, fans will have easy access to a wide range of exclusive AFA merchandise, further strengthening the bond between the association and its global fan base.
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