The English top flight garners more than double the monthly views on the platform than other top European leagues
A recent study has found that the English Premier League is the most-watched European football league on YouTube, attracting some 250m monthly views, more than double what rival competitions attract. The data comes from a study carried out by martech company BuzzMyVideos.
The Spanish La Liga comes in second, Italy's Serie A is third, the German Bundesliga is fourth and finally the French Ligue 1 is fifth in the rankings. These four leagues all manage less than 100m monthly views, less than half of what the EPL gets.
However, in the battle for YouTube supremacy among the individual clubs, Barcelona reigns supreme. They have more than 2.12bn all time views. Second placed Liverpool only have 1.59 billion, Man United and Man City follow them in the low 1bn, and Real Madrid have yet to crack the 1bn mark.
Interestingly, the story is slightly different when it comes to subscriber counts. Predictably Barcelona have the most subs (13.4m) but the order of their challengers is slightly different on this metric. Despite attracting less than 1bn all time views, Real Madrid actually come in second for subscribers with 7.94m, followed by Liverpool, PSG and Man United.
The most prolific club account on YouTube belongs to midling Serie A outfit Udinese, who have uploaded over 20,000 videos since starting their channel. The rest of the top five for this metric is made up of La Liga clubs - Sevilla, Barcelona, Real Sociedad and Valencia, and none of them come close to Udinese. Sevilla, for example, in second have less than 13,000 uploads.
Paola Marinone, Founder and Chief Executive of BuzzMyVideos, said:
“The report shows how the transformation of football to the entertainment industry is progressing,”
“The top European clubs are already treating their YouTube channels as a broadcast D2C, as a strategic part of their media business strategy. It is not only a media play but also a global strategy, reaching the audience wherever they are, hence having an even more sizable addressable market."
“There’s a massive area of growth between the top ten European clubs and everyone else, which means there is going to be a lot happening in the coming seasons with different strategies and approaches. I’m curious to see what the results of next year will tell.”
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