NBC Sports has set a new record with its presentation of the Manchester City vs Arsenal match, which has become the most-watched Premier League match in United States history.
The top-of-the-table clash that took place on Sunday, March 31, attracted an average of 2.12 million English-language viewers across NBC, Peacock and NBC Sports Digital platforms. This is the first time an English-language match has surpassed two million viewers.
When including Spanish-language viewership on Telemundo, the total audience delivery (TAD) reached nearly 2.6 million viewers - a record-breaking figure that surpasses even the Arsenal-Manchester United match aired on January 22, 2023 which had a TAD of 2.31 million.
This season has been revelation in Premier League’s market in US
Led by Peacock's streaming service, this particular Manchester City-Arsenal match also holds another significant title: it is the most-streamed simulcast Premier League match ever recorded with an Average Minute Audience (AMA) of 547,000 viewers.
This season alone (2023-24), five out of six most-watched English-language Premier League matches in U.S history have been aired across various NBC Sports platforms:
- Manchester City-Arsenal- 2.12 million (March 31, 2024)
- Liverpool-Arsenal- 1.96 million (December 23, 2023)
- Arsenal-Manchester United- 1.92 million (January 22, 2023)
- Liverpool-Manchester United- 1 .77million (December 17, 2023)
- Newcastle-Manchester City- 1.68 million (January 13, 2024)
- Manchester City-Chelsea- 1.51 million (February 17, 2024)
In addition to its record-breaking viewership, NBC Sports' Premier League Mornings Live Fan Fest is set to travel to Nashville, Tenn., on the weekend of Saturday, April 6 and Sunday, April 7.
The record-breaking viewership of the Manchester City v. Arsenal match underscores the growing popularity of Premier League football in the United States. The success of NBC Sports in delivering these matches to a wide audience also highlights the power and potential of sports broadcasting platforms in engaging with sports fans and betting enthusiasts alike.
